Sites built to be found
and to convert
Fast, crawlable, conversion-shaped builds — with schema, sitemaps, crawler directives and tracking shipped as standard rather than deferred to a phase two that never comes.
The point
A site is a conversion instrument,
not a brochure
Every other thing we do sends people somewhere. If that somewhere loads in four seconds, buries the offer below three scrolls of brand language, and asks for eleven form fields, then the visibility work and the ad spend are both subsidising a leak.
So we build for two audiences at once. Humans, who decide in seconds whether you are credible and what you want them to do next. And machines — crawlers and retrieval systems — which need clean markup, fast responses and structured facts before they will quote you to anyone.
What we build
Scope
Marketing sites
The full public site: services, proof, about, contact. Structured so each service has a page worth ranking rather than one long homepage doing all the work at once.
Landing pages
Campaign-specific pages matched to the ad that sent the visitor, built to be duplicated and tested rather than hand-crafted once and never touched again.
WordPress and headless
WordPress when your team needs to edit without calling anyone. Headless or static when speed and control matter more than in-place editing. We will tell you which one your situation actually calls for, including when the answer is the less impressive option.
Performance work
Core Web Vitals, image and font strategy, render-blocking cleanup, caching and CDN. Often the highest-return work available on a site that already exists and already gets traffic.
Built in
The things usually left for later
Schema markup, sitemaps, crawler directives, analytics and conversion tracking are not a phase two. Retrofitting them costs more than doing them at build time and they are the difference between a site that is merely online and one that can be found and quoted.
This site is built the way we build client sites. Structured data on every page, a sitemap, an llms.txt for AI crawlers, semantic markup and a contact form that works without a third-party script. You can view source and check.
Shipped with every build
- Semantic, accessible markup
- Organization, Service and FAQ schema
- sitemap.xml, robots.txt and llms.txt
- Responsive down to small phones
- Core Web Vitals measured before handover
- Analytics and conversion tracking configured
- Working contact capture wired to your inbox
- Source and hosting access in your name
Questions
Straight answers
How long does a site take?
A focused marketing site is typically three to six weeks from brief to live, and the variable is almost never the build. It is content and approvals. Projects that stall stall because copy is waiting on someone, so we ask early who signs off and we write the first draft ourselves to give them something to react to.
WordPress or custom?
Whichever one you can live with after we leave. WordPress if people on your team need to publish and edit without a developer. Static or headless if speed, security and control matter more and edits are rare. The wrong answer is choosing based on what sounds more sophisticated.
Can you work on the site we already have?
Yes, and it is often the better call. A performance and structure pass on an existing site with existing traffic and existing rankings frequently beats a rebuild that resets all three. We will tell you honestly which situation you are in.
Do you handle hosting?
We will set it up, configure it and hand it over in your name. We are comfortable on most mainstream hosts. We do not resell hosting, so there is no margin steering our recommendation.
What about ongoing maintenance?
Updates, backups, monitoring and small changes can be a light retainer, or we can hand everything over with documentation and you handle it. Both are fine. What we will not do is build something only we can maintain and then quote you for the privilege.
Want to see where you stand?
We will run your prompt set through the major assistants and send back what they currently say about you — free, and yours to keep.
Request my free audit