AI Visibility · Marketing · Automation
Your buyers have stopped scrolling through ten blue links. They ask ChatGPT, Perplexity and Google's AI Overviews — and act on whatever those answers name. KraftLinks makes sure the answer is you, then builds the marketing and automation engine behind it.
Rank on page one. Earn the click. Convert on your site.
The assistant answers first. If it does not name you, the click never happens — and you never see the loss in your analytics.
Services
Most agencies sell one of these and outsource the rest. We run them together, which is the only way visibility turns into booked revenue.
Classic rankings plus the two disciplines that decide whether an AI names you at all. We make your brand the easiest thing on the internet for a model to quote correctly.
Demand capture and demand creation running side by side, measured against pipeline rather than impressions.
The unglamorous work that eats your team's week, handed to systems that do not sleep, forget or need onboarding.
Fast, crawlable, conversion-shaped sites. Built so that every later visibility gain has somewhere good to land.
The differentiator
Three jobs, three different playbooks. Run one without the others and you leave most of the modern funnel on the table.
"Where does my page rank?"
Crawlability, site speed, internal linking, keyword coverage and authority. The foundation — still the thing that makes every other layer possible.
"Does the model know who we are?"
Making your brand legible to language models: consistent entities, structured facts, presence in the corpora and citations that models draw from when they compose an answer.
"Are we the answer that shows?"
Structuring content so it can be lifted cleanly into AI Overviews, featured snippets and voice results — clear questions, direct answers, correct schema.
Prompt-set audit. We build the list of prompts your buyers really use, then record what each major assistant says today — and who it names instead of you.
Entity & schema repair. Consistent naming, structured data, and the factual scaffolding models need to describe you without guessing.
Answer-shaped content. Pages written to be quoted: the claim first, the evidence next, the hedging nowhere.
Citation footprint. Placement on the reviews, directories, and publications that assistants lean on for their sources.
Re-measure monthly. The same prompt set, re-run, so you can see share of answer move rather than take our word for it.
Convert the traffic. Automation and marketing catch what the visibility brings in, so it ends as booked calls rather than sessions.
How we work
Two weeks. We map your current visibility across search and assistants, your site's technical state, and where revenue is leaking. You get the findings whether or not you hire us.
A prioritised plan with effort, expected impact and sequence. No hundred-page deck — a working document your team can argue with.
We execute: technical fixes, content, schema, citations, campaigns, automations. Weekly progress, visible in a shared board.
Monthly reporting against the same baseline — rankings, share of AI answer, traffic, leads, cost per booked call.
Questions
SEO optimises for a ranked list of links. GEO optimises for a generated paragraph. A model does not rank you — it decides whether to mention you while composing an answer, based on how clearly and consistently it can identify what you do. The tactics overlap at the foundation and diverge sharply above it.
We fix a prompt set at the start — the real questions your buyers ask — and record the responses from each major assistant, noting whether you appear, how you are described and who is named alongside you. Re-running that same set monthly gives a share-of-answer trend. It is not a vanity number; you can read the transcripts.
Technical and schema fixes can move AI descriptions within weeks. Citation footprint and content authority are slower — plan on three to six months for a durable shift. Anyone promising faster is either lucky or selling something.
No. Most engagements start with the audit and one workstream. We will tell you plainly if a service would not move your numbers.
Yes — most of our clients are US-based. We overlap with US business hours and run asynchronously the rest of the time.
You do. Accounts, content, schema, automations and documentation stay in your name and transfer with you if we ever part ways.
Get started
Send us your site and the kind of buyer you want. We will run your prompt set through the major assistants and send back what they currently say — who they recommend, how they describe you, and the gaps worth closing. No charge, no pitch deck.